Parris Racing Marketing Proposal


“Let us take your business to the front of the Pack!”

Based out of the foothills of the Blue Ridge Mountains in Blue Ridge, GA, Parris Racing is making an aggressive marketing and competition campaign across the Southeastern United States in the 2006 season and beyond. With your support of this talented race team, Parris Racing can put your company’s name in front of thousands of consumers.

By sponsoring a race team, your business can take advantage of the marketing and promotional opportunities that are available through motorsports.

Introduction

     Hello, and thank you for taking the time to hear about a wonderful opportunity for your company to gain market awareness, brand loyalty, and expand your customer base. 

     Parris Racing is excited to present its motorsports marketing program.  Let us start by introducing the driver.  His name is Nathan Parris.  He has been driving dirt stock cars since he was seventeen years old in 1995.  Some of his accomplishments include…

 Qualified 4^th out of 34 cars, and finished 5th in the 2000 Street Stock World Championship held at Dixie Speedway near Atlanta, Georgia. 

Multiple top five finishes in 2000 at Dixie Speedway.

 2 Heat race wins in 1999 and many consecutive top five feature finishes, as well as a 2^nd place finish in a Championship race at Sugar Creek Raceway in Blue Ridge, Georgia. 

Finished 14^th in points in first year of Super Late Model competition, as well as numerous top tens at both Sugar Creek Raceway in Blue Ridge, Georgia, and Cleveland Speedway near Chattanooga, Tennessee.

Goals…

      The Parris Racing Team has many accomplishments of which to be proud.  Parris Racing is rapidly on the fast track to championship form in Pro Dirt Car competition and is seeking to escalate their current racing program to the pinnacle of Pro Dirt Car action in the next three years.    The Parris Racing Team will be racing in events that will garner the most coverage and exposure in the Southeastern United States.

      Parris Racing plans to attempt running several different touring series events.  These include the SUPR series, as well as the Southern All-Stars series.  Each of these series has its own website which get thousands of hits each week. 

      The ultimate goal of the Parris Racing Team is to run the entire Southern All-Stars racing series and compete for the rookie of the year title.  By racing these select races in 2006, and competing in the Southern All-Stars series in 2007, the Parris Racing Team can provide an exciting and fresh marketing forum for your company that will deliver more “bang for your buck” than any other form of marketing.

Programs 

     Let us give you a couple of examples of the ways that you can use motor sports as a powerful marketing tool.

1.       Show car and promotional programs to help draw attention to your company and its product.  A show car can be an on location tool at a dealership, mall, or other high traffic consumer area, or it can be used in other forms such as trade show appearances.

2.       Using images of the car and/or driver in marketing campaigns to increase public awareness and help build fan loyalty to your company.  Race themed displays are eye catching and can help draw attention and increase sales.

3.       Develop motorsports based incentives for your customers and staff such as race tickets and hospitality packages to encourage traffic and sales in your organization.                    

     These are just a few of the ways you can use racing as a tool to improve you customer loyalty, broaden you public awareness, and increase your sales.  

Conclusion

      Pro Dirt Car racing (Dirt Late Models) is one of  the fastest growing forms of motor sports.   With appearances at tracks such as Bristol Motor Speed way and other tracks like Lowe’s Motor Speedway, Las Vegas Motor Speedway, and Texas Motor Speedway hosting Pro Dirt Car events of their own, Pro Dirt Car racing is gaining exposure like never before.  Many of these tracks host their races in conjunction with Winston Cup dates at their super speedways, thus insuring the greatest exposure possible in a race weekend. That is why a marketing program with a first class team such as Parris Racing can garner you more exposure for your marketing dollar than any other type of motor sports marketing program. 

     We would like to thank you for taking the time to review this information.  We hope that we can find a way to gain exposure for your organization through the wonderful medium of motor sports marketing, and bring the excitement and power of Pro Dirt Car racing to your business campaign.